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The Online Store Overview: 21 Places To Buy Your Gear Online

by Levi Bloom on December 15, 2007

In a perfect world, you could walk down to your local bike shop, talk to helpful sales people, and buy whatever it is you needed. But we all know that's not going to happen. Some local bike shops really suck and some people don't even have a local bike shop. What is a customer to do?

In this situation, you go online!

To help you navigate through the countless online mail-order stores, here is a simple guide about the best places to get your cycling gear:

pricepoint logo

Price Point

Price Point is my favorite online cycling retailer. They have a fairly wide selection and great deals all the time, with some blowout sales thrown in for good measure.

I've purchased countless chains, cassettes, tires, tubes, and other goods from them. The prices can't be beat (except by Sierra Trading Post, mentioned above.)

Start shopping:

performance bike logo

Performance Bicycle

Performance Bicycle has a wide selection and offers good coupons. Also, Team Performance membership gets you good rewards.

Start shopping:

nashbar logo


Nashbar always has a wide selection of cycling gear and manages to get quite a few clearance deals. They also stock some hard-to-find items that you won't see at other retailers.

To top things off, they regularly offer coupon codes for up to 20% off your entire order.

Start shopping:

probikekit logo

Pro Bike Kit

PBK, being based in the UK, is a lesser known retailer here in the USA - but you can score some sweet deals nonetheless. Especially when they offer free shipping to the USA! Sometimes they offer special "10% off all orders for a limited time" deals, too.

Overall I see a lot of items at 25-50% off the MSRP, but if you add in no tax and free shipping it gets even better.

Start shopping:

bike tires direct logo

Bike Tires Direct

Bike tires and more.

Start shopping:

velowear logo

Interesting stuff you won't find at most other retailers.

Start shopping:

colorado cyclist logo

Colorado Cyclist

High-end cycling gear from brands like Assos.

Start shopping:

excel sports logo

Excel Sports Boulder

Another cycling store from Colorado.

Start shopping:

jenson usa logo

Jenson USA

Jenson USA has good stuff for mountain bikers.

Start shopping:

sierra trading post logo

Sierra Trading Post

Sierra Trading Post is an outdoor gear retailer with the best deals in the business. Just about everything is a closeout price, so you can expect to find name-brand gear for 35-70% off. Sometimes the gear ends up in the Bargain Barn and goes for 80% off or better!

The cycling section has a great selection of gear - I've purchased shoes, jerseys, bibs, and more from them and I keep going back for more.

Start shopping:

rei logo


An outdoor gear retailer that sells cycling gear.

Start shopping:

ems logo


An outdoor gear retailer that sells cycling gear.

Start shopping:

backcountry logo

An outdoor gear retailer that sells outdoor gear, with a lot of good stuff for outdoors and cold weather, and cross training. Now with a brand new bike section!

Start shopping:

ebay logo


eBay really needs no explanation. It's the top online auction site, full of new and used cycling gear.

If you can't find what you want at one of the previously mentioned retailers, your best bet is eBay.

Start shopping:

amazon logo

Really, they have it all.

Start shopping:

dans comp logo

Dan's Comp (BMX)

Most popular BMX retailer.

Start shopping:

ables bmx logo

Albe's (BMX)

Coolest BMX retailer.

Start shopping:

empire bmx logo

Empire (BMX)

An online store for BMX bikes and accessories.

Start shopping:

flatland fuel logo

Flatland Fuel (BMX)

An online retailer that caters specifically to flatland BMX riders. Has everything you need for flatland, plus great customer service.

Start shopping:

run bargains logo

Run Bargains

For cyclists that cross-train with some running, Run Bargains is the place to go for great deals. They might not have your size in the 80% off running shoes, but the deals are good enough it's worth a look.

Start shopping:

road runner sports logo

Road Runner Sports

A wide selection of running shoes, apparel, and accessories.

Start shopping:


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